The Evergray Blog

After years of consulting with artists & creating my own art, one thing started to become really clear - artists are absolutely overwhelmed with the amount of tips, tricks, and advice out there on how to build their business online.

And we know that you can be an absolutely incredible artist, but if there's no business or marketing strategy at play, your chances of growing a big strong brand are slim. 

Continue reading

Gain clarity in your creative business with the Visual Business Plan Template for Artists. The elements that matter most to your art business might be more hidden and less obvious than you think. 

Google ‘business plans’, and you’re going to find an extremely wide array of types of business plans. There’s so many different categories under each plan, and each category is supposedly ‘vital’ and ‘mandatory’.

Each business school teaches you a different way to write your business plan, and each article on the internet does the same. (This particular article on the internet offers up the best, most visual one, of course.) If we outlined our business plans according to what common reputable sources say that we need to include in it, it would be a 240 page dissertation that no one - not even yourself at a later date - would take the time to read.

Continue reading