In the summer of 2016, Evergray Media (originally called ‘Bast’, but then changed for SEO purposes), was born out of a desire to channel all of my seemingly random life experiences, and build them into something bigger.
I wanted to channel them into something that gave me more freedom and created more value. I wanted the freedom to work when I was the most productive, (I'm a night owl!), the freedom to be as creative as possible, and the freedom to actually give unique meaning to my work.
That summer, I figured out exactly the type of boss that would squeeze the best work out of me - me.
The only authority figure - between bosses, instructors, and coaches - that I blossomed under and didn’t want to eventually kick out from behind the steering wheel was Oscar. Oscar was my soccer coach for many years, and Oscar let me do whatever I felt necessary, because he believed in me unconditionally. (That, or he was just trying to get with my mom.)
I’d pick my position on the field, sub out when I wanted, sub back in when I wanted, relax when I wanted - he was hands-off. This let me build my own momentum at my own pace, and kindle my personal fire instead of wondering if my authority figure was upset about something random or suspected my mutiny.
In addition to the freedom - O, the Freedom - there was meaning and value. I wanted to create deep, meaningful work that changed peoples' lives, and shaped the world into a better form. This is tough to do when you're an employee working for someone else's mediocre vision. (There's nothing wrong with wanting a nice, quiet life where you make just enough waves - that just wasn't for me.)
I’d always thought that I’d start my own business, but assumed that’d it’d be in my 30s, after seemingly countless years of education and working for a corporation before finally mustering up the courage and vision. Instead, I found myself a single mom, three quarters of the way through my Associate’s of Business degree, working as a mortgage loan officer, feeling a pull of something so much stronger than me that it just had to manifest.
And it did.
- Cameron Gray